Company Description
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere.
Join us and discover just how far you can go!
Role Introduction
To ensure the airline’s direct digital channels have a competitive presence in the spanet, maximising online traffic and revenue generation.
To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results.
Key Responsibilities
Website Content and Communication
- Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate
- Help to uphold the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
- Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to spanet
- Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
- Coordinate with Head office and out ports for any activity on the Digital channel
- Coordinate with the Lifestyle & Marketing department for managing offers, webpages, products and newsletter creation like Shortlist.
Digital Promotions and Campaigns
- Work closely with the Digital Sales Operation Manager, Lifestyle Business Development, and Marketing Teams to execute and drive campaigns
- Build landing page for campaigns, including banner set up, web optimization, and web experience
- Support local sales initiatives, particularly tactical sales with compelling spaneting content in the form of offer landing pages as appropriate
Database Management
- Manage email spaneting platform (Salesforce Marketing Cloud), including database management and campaign execution.
- Develop and maintain email spaneting templates, including copy, images and multimedia.
- Plan and execute regular email spaneting including incorporating and adapting Head Office and local communication messages
- Analyse email spaneting campaign performance and make data-driven recommendations for optimization.
Analytics
- Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
- Systematic analytics and reporting on website specific data to provide recommendations for enhancements
Search Engine Marketing and Search Engine Optimisation
- Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation
- Consult on regional performance of SEO (for always-on spaneting)
Benchspaning
- Help conduct competitor analysis of web experience and ensure digital channel experience is competitive
- Actively share learning and best practice with other local team and leverage work done by other Outports when fit for purpose
- Monitor spaneting strategies used by competitors and industry leaders
Retailing Tools and Platforms
- Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and spaneting asset provision, translation training
E&A
Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
- Tertiary education qualification
Knowledge, Skills, Training and Experience
- Two years’ experience in a similar role is preferable
- A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience
- Experience of working in a similar digital or e-commerce role
- A demonstrable passion for digital and commerce
- Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
- Strong numeracy skills and experience of working with data to tell a story
- Familiarity with digital tools including Adobe Experience Manager, Adobe Analytics and Salesforce Marketing Cloud.
- Ability to manage multiple projects simultaneously and prioritize tasks.
- Adapts to and embraces constant change
Benefits
https://careers.cathaypacific.com/who-we-are/why-work-here
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.
All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer
All opportunities are posted on our official website. Kindly do not apply or entertain any request from any third party site or domain.
