JOB SUMMARY
The Ecommerce Analyst is responsible for overseeing the process and delivery of Sun Countrys marketing technology strategy. They are responsible for intaking and evaluating requests from stakeholders, analyzing performance, and optimizing the traveler experience at key journey points.
ESSENTIAL FUNCTIONS
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Delivery:
- Lead campaign and email operations, and work with creative and database teams to plan and execute email campaigns.
- Work with stakeholders to design new email layouts, perform A/B testing, and constantly improve performance.
- Ensure all data is tagged properly and flows across eCommerce tools and databases.
- General knowledge and understanding of SEO and its impact on the website.
• Optimization:
- Leverage user research and traveler data to identify target segments.
- Understand and contribute to journey mapping and discovery.
- Derive actionable insights from campaign reporting, A/B testing, and website performance to optimize ongoing campaigns or enhance future efforts.
- Monitor and analyze owned digital metrics, analytics, and identify user behavior patterns, KPI improvements and trends, and opportunities for improvement.
- Create detailed performance reports monthly to keep brand and marketing stakeholders informed on KPIs.
• Project Management:
- Intake requests from brand and business teams, align with eCommerce strategy and turn them into actionable items.
- Drive cross-functional projects forward by defining requirements and understanding stakeholder expectations.
- Develop and maintain standard operating procedures for content publishing, email requests and other marketing initiatives.
SUPERVISORY RESPONSIBILITY
None
QUALIFICATIONS AND EDUCATION REQUIREMENTS
- Bachelors degree in business, marketing, economics, or equivalent work experience
- 2+ years of experience in an Analyst position
- Highly organized and detail-oriented with the ability to multi-task and meet deadlines
- Proficient in Microsoft Office
- Working knowledge of Google Analytics
- Excellent communication skills, both verbal and written
- Excellent critical thinking, analytical, and problem-solving skills
PREFERRED EXPERIENCE
- Experience working in an agile work environment
- Experience working in an email service platform
- Experience working with marketing data - including KPIs and URL tracking
- Working knowledge of SEO - including content, interlinking, and page optimization
- Travel or aviation related experience
WORK ENVIRONMENT
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands or fingers, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance, and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
ADDITIONAL NOTES
N/A
AAP/EEO STATEMENT
It is the policy of Sun Country Airlines to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
