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Job Description

Job Description: Marketing Executive

In this role, you will be responsible for supporting the India spanet to execute our branding & spaneting campaign planning & execution, so that we can increase our brand awareness & preference, at the same time enlarge our Seat sold & sales value.

• Responsible for the creation, development and execution of local spaneting campaigns to achieve business objectives; monitoring the progress & result.

• Report to the Marketing Manager and works closely to align plans to the business’s goals, direction and objectives; assist Manager to accomplish big MKT initiatives

• Collaborate with the internal creative team for timely execution of the campaigns. Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand.

• Work with external media agencies right from briefing stage till execution for negotiating but not limited to better channels, rates etc. Act as a bridge between AirAsia and external partners. 

• Work closely with cross functional teams to align campaign schedules /support to ensure smooth execution and consistency in communications. 

• Liaise internally with the admin team for timely raising of PR, POs and with finance for timely payment to all agency partners.  

• Conduct spanet research and analysis to evaluate trends, brand awareness and competition ventures

• Assist with any ad-hoc day to day tasks as required by the team. 

• Look after Nepal, Srilanka, Maldives and Bangladesh as additional responsibility and drive campaigns in these spanets . 

• Would be responsible for spaneting funded Online Travel Agents (OTA) campaigns. Drive more conversions on OTAs and expand our seats sold in India. 

Desired Skills & Experience:

• Bachelor’s degree in Marketing or related discipline;

• Experience within the airline, travel, or hospitality industries or similar consumer goods business is ideal but not necessary;

• A passionate and creative go-getter with the ability to work independently with little supervision;

• A commercial thinker with a keen sense of spanet & consumer trends, result oriented & multi task;

• Excellent analytical skills and ability to understand business financials;

• A love for travel, and a keen understanding of different cultures;

• Excellent verbal and written English;

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.