Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!
Role Introduction
The Data & Insight Analyst is responsible for the analysis, implementation and
performance management of the region. The role is also responsible for optimization of
Corporate, Agency and Digital sales programs.
In this role, you will support the end-to-end regional commercial strategy planning
process, starting from goal setting, initiatives formulation to implementation and tracking, with the aim to drive revenue across different customer segments and distribution channels. You will use data analytical tools (both internal and external) to perform analysis and provide commercial teams (i.e. Regional Marketing, Digital, Sales teams) with actionable insights that helps to identify revenue opportunities. You will also be responsible for measuring the success of all sales or go-to-spanet activities, as well as sharing all learnings with respective stakeholders for future improvements.)
Key Responsibilities
Business Planning
- Support Head Office (Revenue Management, Sales & Distribution, Digital) and Regional Teams on end-to-end business planning process, from developing strategic commercial strategy, campaigns/initiatives planning to execution and performance tracking.
- Consolidate local spanet intelligence or any sales opportunities (e.g. MICE, special group movements) and share/discuss with Head Office with proposed plan to win deals with high success rates and incremental revenue.
- Assist in developing targeted and customer-centric incentives action plans that are competitive in the local spanets within assigned budget.
- Support local sales teams in tracking incentives performance, business development or up-/cross-selling activities so that CX remains as the preferred choice for the trade partners and for our customers.
- Observe spanet activities and brainstorm with local stakeholders to design customized products for targeted customer segments, and collaborate with Head Office for new product launch.
- Assist Head of Business Insights and Analytics to formulate commercial budget plan.
- Assist in formulating and ensuring the achievement of the offline spanet distribution strategy for the region (if applicable).
- Assist in devising strategy to improve value of incentives and NDC remunerations in the region.
Analytics Champion
- Act as the analytics champion for the region – i.e. well-versed with all in-house and external data analytical tools (i.e. DDS, QlikSense, PRISM).
- Assist in analyzing data, develop reports, draw inferences and provide actionable insights to Regional Sales Teams, including new trends/customer purchase behaviors, new sales opportunities and areas of improvements.
- Own the performance tracking of all campaigns/ initiatives with clear and defined metrics; identify learning points and continue to improve so as to achieve the target.
- Drive adoption of all analytical tools and cultivate data-driven culture within the Regional and Outport teams.
- Assist in conducting ad-hoc commercial studies and support Head Office-driven analytics projects when required.
Pricing and Fare Filing
- Provide local-specific insights in the formulation of pricing strategies with Head Office Revenue Management Team. Monitor the effectiveness of the pricing strategies and initiate change discussions when needed.
- Responsible for year-round proactive campaign planning process – i.e. developing campaign proposals, benchspaning, spanet insights and campaign tracking.
- Review and analyze local spanet Corporate discount parameters, Global Specialty products (i.e. students/MICE/Seamen/Cruise).
- Manage communications with local sales teams on fare changes, fare conditions revision, new products/campaigns launches and/or any government fares filing (if required).
- Assist with checking new live fares on GDS to ensure 100 accuracy and troubleshooting of any fare auto-pricing errors.
- Manage ad-hoc fare proposal and requests.
E&A
- Emergency and Accident and Crisis Response responsibilities as required.
Requirements
Academic Qualifications
- Post-Secondary Diploma / Certificate or equivalent combination of education, training, and experience preferably in a relevant Sales and Marketing or Business field is required with minimum 2+ years’ experience in data analysis
Knowledge, Skills, Training and Experience
- Experience in, or knowledge of, the airline industry is preferred
- Strong numeric and statistical analytical skills are essential
- Able to present analysis clearly with findings and actionable insights
- Demonstrated positive and innovative learning attitude, problem-solving skills and stakeholder management
- Knowledge of airline/travel management systems including DDS, MIDT and PRISM is an advantage
- Practical experience with any analytical tools (i.e. QlikSense, Tableau, QlikView) is an advantage
- Expert knowledge of MS Suite of tools
Additional Requirements
- Must successfully pass reference checks
- Must be willing and able to sit for long periods of time
- Must be willing and able to travel, if required
- Must have the right to live in work in Canada
Benefits
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.
- Travel Privileges on Cathay Pacific Airways Global Network
- Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
- Pension Matching Program
- Paid Holiday & Vacation
- LTD & Basic Life Insurance
- If this position requires a uniform, a uniform allowance will be provided
- To learn more about Cathay Pacific as a Certified Great Place Employer – Please Click Here
Personal & Application Information
Cathay Pacific Airways Limited is committed to employment equity, supports diversity in the workplace and encourages application from all qualified individuals including women, members of visible minorities, Aboriginal peoples and persons with disabilities. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at: jobscathaypacific.com.
