Job Description SummaryThe Communications Specialist, China will support the creation of a communications vision and roadmap as well as help implement a strategic external and internal communications plan to support GE Aerospace’s work as well as enhance the company’s reputation in China. This posit
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Communications Specialist - China

GE Aerospace • 
Beijing, Beijing, China
Position Type: Permanent
Job Description:
Job Description SummaryThe Communications Specialist, China will support the creation of a communications vision and roadmap as well as help implement a strategic external and internal communications plan to support GE Aerospace’s work as well as enhance the company’s reputation in China. This position will support the following areas: Reputation & Thought Leadership, Media Relations, Public Affairs, and Employee/Culture Communications and work closely with the Brand team on regional brand marketing campaigns. 

Job Description

Responsibilities: 

  • Executive Communications: Provide communications support to regional leadership on complex, sensitive and business critical priorities, support a thought leadership strategy and manage speaker and conference participation for regional senior leaders 

 

  • Public Affairs: Partner with government affairs commercial teams in region to help develop a GE Aerospace public affairs strategy for the market, including creating the local GE Aerospace narrative to help advance business priorities, managing reputation risk issues in region, and operating with a campaign mindset to support policies with government stakeholders. 

 

  • Media Relations: Build relationships with major regional business media and national media to drive proactive storytelling. Responsible for written communications, including press releases, holding statements, Q&As, position papers and media pitches. Manage regional PR agencies, including monitoring and measurement of regional communications, securing a favorable share-of-voice relative to competitors. 

 

  • Commercial Communications: Work closely with commercial / market development teams to support targeted business opportunities and initiatives through brand campaigns and integrated marketing communications programs as well as customer events and programs. 

 

  • Manage digital and social media platforms: Adopt creative content strategy and build strong engagement and outreach programs through GE Aerospace’s various channels. 

 

  • Employee engagement / Culture communications: Deliver an employee engagement program to create awareness, celebrate wins, and drive GE Aerospace’s culture. Develop messaging, writing, directing webcasts/webchats, video production, planning, and executing all-employee and function meetings, etc. 

 

Qualifications: 

  • Degree in Communications, Media/PR, Journalism, or related field. 

  • Minimum 8 years of communications experience in media relations, public relations or public affairs; strong preference for candidates with a Corporate multinational and/or PR agency with major blue-chip clients  

  • Fluent and/or excellent verbal/written skills in English, and local/regional language. 

  • Experienced people leader of a global team. 

 

Desired Characteristics & Capabilities: 

  • Strategic thinker and problem solver - Ability to develop and execute comprehensive communications strategy and plans. 

  • Collaborator - Must demonstrate collaborative mindset and excellent relationship management skills and a willingness to work across the matrix. 

  • Influencer - Provides counsel, advice, and services to help senior management communicate effectively to all audiences. 

  • Change agent - Always comfortable with change and looking for a way to do things better. 

  • Travel – A willingness and ability to travel across the region. 

Additional Information

Relocation Assistance Provided: No

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